So, done a little thinking.
How do you engage your community?
Speak clearly - As my sproglet has quite clearly iterated, speak in English not geek.
Think clearly - Think out of the box - if you think broadband is for x, find out all the y, z, a, b,c,d, uses and promote them
Listen carefully - Learn about those around you. Listen once, twice and thrice.
Watch - how others use this technology. It may not be how you had envisaged.
Share - tell others what you have seen. Communicate.