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Wednesday 21 April 2010

Don't miss out on Fiberfete

Some ponderables from Day 1 of Fiberfete. The livestream for Day 2 is a must watch.

This blog post can be read at http://5tth.blogspot.com

These are taken from delegate tweets on the hashtag #fiberfete

FTTN=Fibre To The Nobody - think about it!!

"The light at the end of the tunnel is not an illusion. The tunnel is."

Why community activity is SO important.....

Lafayette FTTH: every time telcos told a lie, truth squad responded with press conf same day. Community began [to] distrust telcos

"truth squads" important in fighting misleading info from incumbents

"Who are these big companies coming in here and telling us what we can't do, that we're not smart enough?" heh.

Judo metaphor - use the weight of incumbent/cable lobby's efforts against them. Community backlash groundswell ensued.

"The legal fees were the greatest marketing dollars we ever spent."


2 comments:

chris said...

I think the truth squads are very important, that in effect is what this blog is. Tell the truth and shame the devil my gran used to say, and she was so right. Just a shame the devil can shout so loudly... it often drowns out our voices.

GuyJ said...

There are important lessons for communities to learn from the first wave of broadband - the mass marketing by BT of ADSL back in 2003-2004.

Community Champions emerged to encourage their neighbours to sign up for ADSL Trigger Levels (upto 500 subscribers per exchange area).

This same approach to community engagement can be learned from and used this Next Gen Time around instead to generate the local enthusiasm and commitment to find a better way of delivering service - community interest not commercial gain