For those who thought my silent B in the headline of the last post was confusing and/or that it referred to the BT ad where consumers choose an ending, due to be aired on Wednesday 18th August 2010....
This blog post can be read at 5tth.blogspot.com
I think the news story you are looking for is this one.....BT ad viewers choose ending for TV advert
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Why tail spend is telecom’s biggest untapped advantage
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[image: Why tail spend is telecom’s biggest untapped advantage]
*This Industry Viewpoint was authored by Nick Petheram, Founder, Chairman,
and CEO at Nomi...
1 day ago
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