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Friday, 29 August 2008

Stop claiming you are all about fibre

Geoff at App-Rising (see blogroll on the right) has posted about his feelings over the potentially false advertising claims being made by ISPs over the Pond about fibre in their networks.

We have blogged about this issue before too, and it really is time it is stamped on throughout the EU. (Vivien, are you listening?)

As consumers, we ought to be protected from such advertising (mal)practices by the ASA and the likes of Trading Standards, let alone Ofcom. However, this does not appear to be happening - see the comment on the previous post about BT attempting to deal with VM's ads and how they were allowed to stand ... But worse, it is lulling those in government and so on into a false sense of belief about what is actually on offer, and therefore continuing this mistaken opinion that UK is competitive in the broadband arena.

Education of those both in government and consumers should be reinforced by ISPs and telcos' advertising, not entirely undone by it. And let's not forget, this level of protection of the consumer (and the government is also a consumer) is Ofcom's statutory duty.

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