What is "average usage"?

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If we are going to plan a network that is fit for purpose, then one would hope we know at least the capacity required to do so. On a Bazelgette Basis.
This blog post can be read at 5tth.blogspot.com

Today (yesterday) I read that an average user consumes 15TB a year, 600GB a year, 150GB a year and umpteen other figures. Most, if not all, came from "trusted sources".

Gigaclear, BT, Virgin etc.

Now I don´t know what to believe. And I´m sure if we are going to plan a network that is not only fit for purpose but also fit for the future, we need to grasp some of the usage figures over said network. There is one helluva big difference between 15TB a year and 600GB for 25 Million premises. We cannot plan for capacity if we have no solid hold on what is being done on the network.

I have no idea who is right, wrong or indifferent and producing numbers simply to keep the marketing department happy. But I do know that unless you lot sort yourselves out and start telling the truth, we are going to end up with ever more confused Ministers (not hard), a network that is worth two bobbins of broken string, and an economy which cannot grow at its natural rate.