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Friday, 2 December 2011

Fibre in our daily diet

(Don't nick the graphic - ask, as it's mine - LA*).

Not for nothing have I shown up at suit-only events wearing a tshirt (and freezing for the cause) saying "Rural broadband contains nuts and fibre" - after all, it's a key message. And you can buy a shirt too, or a mug. But I'm not a mug and c'mon Innocent, BITC, Nabisco, Kellogg etc, where are you?

This blog post can be read at

Over the years (10+ now for fibre), I have spoken to every single company that has a green flash on its cereal boxes, makes fibre rich products, or tries to sell any food item on the basis of its fibre content. A few have even been ready to sponsor my conferences (like The Endgame in 2004 for new home developers looking to do FTTH - a little ahead of its time, I will now admit 7 years later, but I was right about new build and true broadband becoming Govt policy, even back then**).

But, where are you now? Why are you not leaping on to community fibre projects as the 'soap powder sponsors'? (Those sponsors who are not directly related to the product or cause, but who can see how massive the target audience is they can reach).

BT are a huge soap powder sponsor. The vast majority of BT's sponsorships (is there a list?) have nowt to do with telecoms or phones or broadband etc.

It is time for the companies who make food and fibre (wool, textiles etc) products to realise that getting in front of those who SHOP ONLINE over a decent broadband connection (not one of these poxy copper thingies I am on) will seriously appreciate fibre.

I'm willing to act as the agent to put you in touch with projects and communities needing to support fibre projects.....oh look, another idea I just gave away for free. oops. Run with it someone. Go and sit in Innocent Towers until they understand that no-one can actually watch the great links in the newsletter without a decent connection (Row, Shilpee etc should get it but they may need to look back to 2008 for the mails!).

Whoever picks this idea up, which has been floating around in my head since before we did the SABC Aviemore event (part of the Access to Broadband Campaign which laid the majority of the foundation stones for what has happened post-CUT), it won't hurt you to make a donation to Cyberbarn and buy some shares in B4RN. Instead of just constantly ripping off the good people doing all the hard work to make the way easy for you. (5-10 years later than the action was required, but we appreciate you turning up finally!)

Like I said, I'll stop ranting soon......;)

* It's hard not to take a dim view of people stealing my ideas (I put more than enough out there for free as it is) and then not even buying me a curry (Simon) or making a contribution to the twins' Paypal account. One good 'friend' has screwed me for over £50k hard cash, another 'friend' has taken me for a mug and is now being aggressive (most unQuakerly) with myself and rural communities in an attempt to line his (women don't work like this) pockets. Surely this world can't be full of thieves or money grabbing nasties? In this instance, it's just a food group, cereal packet and concept. ASK. Or donate.

** Long story, blame the Destruction of Trade and Industry for getting jittery about my actions.

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