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Wednesday, 13 April 2011

BT: 100meg symmetrical..It's just not (their) cricket....



If it wasn't so sad, it'd be funny. Community network put in a 100Meg symmetrical backhaul, announce its usage for a livestream of a village cricket match....BT spam the village with A3 posters....
This blog post can be read at 5tth.blogspot.com



Bear in mind, this is a 7 year story so we'll keep it to the last month alone.

@johnpopham, talking to @danslee, realised that there is a need to bring people into community events needing tech. The event in question became Wray's Easter weekend cricket match, livestreamed over the Wray network. Wray has a symmetrical broadband connection, provided by Lancaster Uni. Most communities, unless they have a Digital Village Pump, can only dream of this type of community activity because the major supplier of backhaul hate the idea you could be a content provider....

It hit Twitter. As an idea. But Twitter ideas become real in moments. Even @stephenfry tweeted it. (Just like @yokoono did with Quakebook - Buy it now, please).

BT have just hit Wray with an A3 poster dissing wireless connections.

Coincidence?




14 comments:

chris said...

I know this poster looks a bit like a 'home made' one on the front cover, but I can assure you it isn't. An a3 version was delivered through every door in the village by the postman. I am checking to see if it went to neighbouring villages or was indeed countrywide. It does seem very strange that we got them now. It is also strange that they are offering 'up to 20meg' when the nearest adsl2+ is miles away from here, our exchange is only capable of 'up to 8meg' and many of us can't get any broadband at all, only dial up. Yes. Its just not cricket.

Cybersavvy UK said...

It should be made clear. No-one is saying that BT, overnight, knocked this poster together because of a live streamed cricket match this month. However, the reality of the fat pipe that goes into Wray and the usage it will now be put to, must be beginning to hit home.

Communities and their associated champions, of which @cyberdoyle is one, are not shy about telling telcos what we have all been missing whilst they sweat the copper assets.

A little FiWi and the marketing panic begins, it seems.

PhilT said...

Sorry to rain on your parade girls but those A4 flyers were delivered here as well - 200 miles away.

The A3 thing folds around the other standard junk delivered to every address by Royal Mail.

Cybersavvy UK said...

Add the JohnPopham social media/citizen journo expert, with a little DanSlee community thinking, and the BT advertising team must be in meltdown....and when it's all live on the Net as it happens, with backstage feedback and commentary too within mere moments....#o'er4ADSL

FibreGuy said...

If BT would spend a little less on marketing and a little more on actually improving their service...

Still death throws of the dinosaur is what we are witnessing - either that or BT morphing into a mouse!

SurreyHills said...

Then ask yourself why in deepest Surrey I didn't get home until 21:15 last night ?
Answer:- I had a panic call to my mobile whilst collecting the latest set of lousy broadband statistics out in the sticks. The fellow was distraught as he was filling in the umpteenth job application when his always very bad broadband signal disappeared. Thankfully a little blue car that somebody had a ride in recently just happend to have a 2Wire 2700HGV inside it ! RESULT After 8 minutes attempting to synchronise & authenticate, BT Speedtest on 21CN 91 Kbps down & 355 Kbps up but at least the CV crawled up the aluminium and copper.

Cybersavvy UK said...

@PhilT - sorry, can you just remind me? Do you live in or near Lincolnshire by any chance?

And would anyone else care to tell me which other postcodes this flier may have been delivered to since launch? [Drums...REPORT]

(If Phil can play Deep Purple, I can play Anne McCaffrey)

Cyberdoyle said...

so far nobody else except us has been targeted with these flyers. I can't find anyone else who has had them.
chris

Mike said...

They went Cumbria wide as far as I know - everyone I've talked to had one through their door.

Cybersavvy UK said...

I haven't found anyone in Eden in Cumbria who has done to date.

Yorkie71 said...

As far as I recall we didn't get the flyer in out village just 5 miles west of Wray. We get a lot of junk mail from BT but I'm sure I would have noticed an A3 flyer.

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PhilT said...

PE8 6PS
BT thing wrapped around the usual Everest etc etc adverts