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Apparently, there's no money in content, nor broadband, nor supplying us pernickety customers. I beg to differ.....
This blog post can be read at 5tth.blogspot.com
Here's what I would expect from my dumb fat pipe as extra that I would pay, in total, £10 a month for.
Currently, I get all these things for free. But I started my own business at 8 years old. You have to be sustainable. So, make money...find the customers who actually value what you do and are willing to pay.
What would I pay for? Let's get this clear though...you as an ISP cannot re-invent the wheel as I won't buy it. I want the tools I like today, some of which I have been using for well over a decade now in one form or another. You, as my fat pipe supplier, won't see a bean from moi, but this should help you make the right strategic partnerships and form JVs...perhaps.
1) Delicious
Look, I know I saved/bookmarked it but where? I use at least 3 browsers on every computer I am on. I have 4 of my own computers plus access to untold others. I need my bookmarks, going back years, in the cloud. I've used Del.icio.us since it launched. I know what you have bookmarked of mine and I want to keep it where I can find it, please.
2) WebMail
Same as above, but access to emails.And if in a few years I have hammered this Gmail account and done 7GB, even deleting all the big files, then I'll pay you to guard my emails and let's hope the storage limit now I'm paying is waaaaaay bigger. (Oh look, $3 and I get 27GB for a year, nice!)
3) Twitter
Yep, it has its uses, without a doubt. I'll pay £1 a month as I have already earned plenty from it via my guest blogs. And then there is the value of the people I have met (social more than £££s).
4) Youtube, Flickr etc
For several reasons
a) late nights, working alone, can't face getting up to find music - pick one song, leave it to jukebox me
b) marketing for my clients, YT is the place to put videos/photo/audio without explaining how to spell vimeo, flickr etc
c) Personal - how easy can it be to upload a video/photo/podcast and send it to friends and family?
5) Data storage/back up etc
If only I was on a decent connection....I'd pay for someone to hold my data somewhere else, just in case for resilience/redundancy. Until we get broadband, I simply can't upload it but...I'm working on that broadband issue. (One day, people will understand this campaign has NOTHING to do with downloads). And when I say back up, I mean my mobile too as well as all my computers.
6) Remote Access
How many times is that file I need on the computer at home, or one of the sprogs' computers?
Yep, remote secure back up is worth a quid each month. I use it every time I'm travelling.
7) Facebook & Social Networks
OK, I admit it, I like the chance to vent to my friends, play utterly pointless games like Mousehunt, and check my kids are still alive. LinkedIn matters before meetings too - who is s/he?
8) Blogger / WordPress
I can't imagine now not having a Just Add Water type tool to create a website on the fly for my latest interest.
9) LiveStreaming
The place to point your mobile when you want to show an event you are at with others who can't be there. Be it Qik or Livestream or similar. I'd definitely pay £1 a month for this, even if I was agoraphobic.
10) I'm missing one! What would be your top "I'll pay a quid a month" app for basic internet usage?
We'll get onto business apps shortly, so chuck your ideas at me.
[Product placement is welcome on 5tth now it's legal in the UK - want to push your service? Get in touch]
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